A seasoned User Experience Executive and Strategist, I can serve as a team leader or an individual contributor. I expertly create omnichannel, mobile-first ecosystems that balance business objectives, user goals and technical product feasibility.
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In verticals from fintech to pharma to high fashion, I've managed large teams for the Fortune 50, overseen a portfolio of business worth more than $5MM and received multiple awards and a US patent.
Let me create your essential deliverables: information architecture, heuristic evaluations, competitive analyses, user journeys, site maps, personas, user research, usability tests, analytics, product design and management and brand strategy.
I look forward to working with you.
Consultant for User Experience, Product Design, Strategy, Research & Branding (2007–present)
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As UX Director, led branding, UX, strategy, creative direction and usability for major agencies and client companies. Developed requirements, interaction models and conducted user research/testing using RIA technologies for financial services, media, pharma, telco and e-commerce verticals.
Selected Clients include:
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American Express: UX Director for Vendor Pay B2B Payments, Serve, Personal Savings & Gift Card product sites snow collection. See https://www.youtube.com/watch?v=yu0-N8kkdow
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NY City Dept. of Sanitation/NTT Data: UX & User Research Director for new operations site for city-wide garbage & snow collection. See https://www.youtube.com/watch?v=yu0-N8kkdow
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Pacific Life/Genpact: UX & User Research Director redesigning internal data visualization report system to Tableau
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The Economist Magazine: User Experience Director – Redesigned Home Page; National Magazine Editors Best nteractive nomination, Economist Debate Series
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NewsCorp: HQ Director of UX, reimagining 1st/3rd party data aggregation in news/search and standardizing design
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Omnicom: UX Director for several pharma agencies - kiosk design + corporation-wide AI-software redesign
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Publicis: User Experience Director for Ambien CR and Garnier Fructis
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Edward Jones: User Experience Research Director for new product line development and service design
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ThomsonReuters: Lead Interaction Designer for next generation Search functionality for primary brokerage terminal o Sotheby’s International Realty: User Experience Director – Created UX strategy and user research program
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Interbrand: User Experience Director for AT&T/Dallas Cowboys
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R/GA: Interaction Design Director for Verizon, Verizon Wireless and SC Johnson
EDUCATION
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M.S. Computer Science/Human-Computer Interaction, Carnegie Mellon Univ. 1998
B.A. Physics, University of Chicago
AWARDS, TEACHING AND SKILLS
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Judge, Orange County, California Ad Club Awards
US Patent #7,000,181 -- Dynamic data display having slide drawer windowing Merit Award in the International One Show Interactive Competition – Broadband
IBM Certified I/T Specialist in Multimedia; featured in IBM Marketing Campaign
Invited Lecturer, MBA program for e-commerce, Carnegie Mellon University
Programming/Software: Omnigraffle, Sketch, Figma, Visio, inVision, Balsamiq, Axure, Adobe CS Suite/Muse/Flex, AVID/Final Cut, Microstation, Visual Basic. C/C++, Agile development experience. Also film/video/live performance production, virtual reality.
Languages: German, French (both read/speak), knowledge of Italian and Portuguese
Vice President, Product Management, Marketing & User Experience
Scivantage, NYC (2004–07)
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Direct Product Mgmt. and Marketing efforts for Wall Street B2B financial services-software company, with $250K budget. Increased corporate website traffic by 200% and qualified leads by 100%; contributed to CAGR of 42.5%; implemented new corporate identity through all channels; placed thought leadership articles and PR in trade publications.
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For product suite: Developed requirements, competitive analyses, branding, interface, interaction models, and usability test scenarios. Designed UI for broker productivity workstation for institutional brokerage firms. Planned and executed all advertising campaigns, brochures, collateral, trade shows, web presence and metrics, leading internal teams.
User Experience Director
Razorfish, NYC (06-11/2004)
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Conceptualized, managed and implemented interactive e-commerce and usability solutions for Fortune 100 financial services and government sector clients. Clients include US Navy.
Vice President, Product Design Manager
Citigroup Information Business, NYC (01-06/2004)
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Defined, designed and led team to create new B2B web consulting business, enabling clients to exploit data mining capabilities of credit card historical transactions. Defined user-centered design methodology and formed branding and interaction requirements. Led JRD process across several business verticals (T&E, Retail, CPG, Financial).
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Creative Director, e-Business Innovation Centers
IBM Global Services, NYC (1999–2002)
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Conceptualized, managed and implemented interactive and e-commerce solutions for Fortune 100 financial services, distribution, and media sector clients. Led teams up to 12, resulting in prizewinning design.
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Creative Director and Information Architect, New York Stock Exchange. Designed/maintained nyse.com, NYSEnet.com and Institutional XPress, resulting in $5 million annual billing. Institutional XPress, a NYSE real-time trading application received One Show Merit Award and US Patent as inventor for interaction design.